Rooted in Family, Grounded in Place
Our story begins not with wine, but with memory.
In 2008, our father, Will Spencer, purchased a piece of land in Dry Creek Valley. It happened quickly, almost impulsively—which, for a reserved man like him, was unusual. At the time, we didn’t fully understand the decision. But soon after, he sent a photo from the vineyard—standing among the vines, smiling in that understated way of his.
It wasn’t until after he passed that we learned the deeper reason behind his purchase: in the 1950s and ‘60 Dry Creek Valley became a sanctuary for our family—it was a favorite getaway for fishing and camping along the Russian River and Dry Creek. Back then, it wasn’t the wine region it is today but a peaceful retreat for San Francisco families. Those annual trips sparked a deep connection to the land.
The land had stayed with him.
He once told his Auntie Malia that when he grew up, he wanted to be a farmer. Grapes may not have been what he imagined—but they’re a crop like any other, grown from the earth and tended with care. In honoring his quiet dream, we’ve made it our own.
This journey isn’t about building a wine empire. It’s about continuing something meaningful—and sharing it with the people around us.
A Name that Reflects the Land
The name “Träumerei,” meaning “daydreaming” in German, reflects our commitment to preserving what makes Dry Creek Valley special. Our wines capture the valley’s unique terroir, offering bold yet approachable flavors that invite connection and discovery.